Their new logo REALLY bothers me. From a purely corporate branding standpoint, why companies seem so eager lately to throw away millions, if not billions in previously spent ad dollars to market a brand as successful as Jack in the Box is beyond me. It isn’t like they NEEDED a re-brand to get past some negative connotation.
Secondly, purely from a design standpoint, it is UGLY. It is three letters on one side of a box with a fourth on a different side with the perspectives all wrong.
I wouldn’t eat there now….I wouldn’t know what it was?
Their new logo REALLY bothers me. From a purely corporate branding standpoint, why companies seem so eager lately to throw away millions, if not billions in previously spent ad dollars to market a brand as successful as Jack in the Box is beyond me. It isn’t like they NEEDED a re-brand to get past some negative connotation.
Secondly, purely from a design standpoint, it is UGLY. It is three letters on one side of a box with a fourth on a different side with the perspectives all wrong.
WTF people. Theriouthly.