New Jack in the Box sign

May 13 2009

Posted by richardyoo on Natuba

2 responses so far

  • Dean McCall says:

    I wouldn’t eat there now….I wouldn’t know what it was?

  • Gentry says:

    Their new logo REALLY bothers me. From a purely corporate branding standpoint, why companies seem so eager lately to throw away millions, if not billions in previously spent ad dollars to market a brand as successful as Jack in the Box is beyond me. It isn’t like they NEEDED a re-brand to get past some negative connotation.

    Secondly, purely from a design standpoint, it is UGLY. It is three letters on one side of a box with a fourth on a different side with the perspectives all wrong.

    WTF people. Theriouthly.