Wealthy and Dull

Aug 19 2007

All tho’ this article makes a distinction between single digit millionaires and other wealthy people… This is pretty much the lesson that is taught in the book The Millionaire Next Door

If the 1980s created yuppies (young urban professionals) and the 1990s brought us bobos (bourgeois bohemians), the 2000s may be giving rise to a new kind of elite: yawns.

Yawns are “young and wealthy but normal.” They are men and women in their 30s and 40s who have become multimillionaires and billionaires during the wealth boom of the past decade. Yet rather than spending their money on yachts, boats and jets, yawns live modestly and spend most of their money on philanthropy.

The Rich Are Duller

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