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Starbucks Economics

Ever tried ordering a “short cappuccino”?

Here’s a little secret that Starbucks doesn’t want you to know: They will serve you a better, stronger cappuccino if you want one, and they will charge you less for it. Ask for it in any Starbucks and the barista will comply without batting an eye. The puzzle is to work out why.

Solving the mystery of the elusive “short” cappuccino.

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    • This entry was posted on Wednesday, July 11th, 2007 at 8:50 am and is filed under Ramblings. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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