Maybe pursuing the “creative class” isn’t the right course?
So you’ve heard all the discussion about how cities must lure the so-called “creative class” if they want to be great places, right? Basically, the idea is that the creative class — knowledge workers, artists, intellectuals and creative types, a subset of workers identified by economist and author Richard Florida — spurs economic power, high-tech industry, new ideas and growth in places that court it. Sounds like something Houston should be trying to attract, right? Well, no, according to one urban strategist.