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Banner Ads

Interesting research regarding banner ads…

A quick test: how many of you can name the product being advertised in the banner ad at the top of the page? Chances are, the ad’s presence didn’t even register with most seasoned web browsers. But that’s probably okay, at least according to research that appears in June’s Journal of Consumer Research.

The psychology of banner ads

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    • This entry was posted on Saturday, June 2nd, 2007 at 8:59 am and is filed under Ramblings. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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