Unit Bias

Aug 04 2006

I always thought the 100-calorie packs of cookies, and the new smaller cans of soda were a great idea…

It’s “unit bias,” the tendency to think that a single unit of food — a bottle, a can, a plateful, or some more subtle measure — is the right amount to eat or drink, researchers propose.

Study: Surroundings play key role in diet

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