Halo Car

Jun 21 2006

What is a Halo car?

Solstice is, in auto-industry speak, a “halo car.”

It’s one of those rare models that can draw a halo around a brand, bringing into showrooms potential buyers who, ultimately, may drive off in a totally different vehicle from the same nameplate.

Halo cars are hot and sexy. They generate buzz even before they go on sale. They often pack a wallop under the hood. They may echo hallowed automotive names or conjure up happier days.

Automakers hope love for car equals love for brand

See more Halo Cars here.

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