Adapting

Feb 23 2006

Lots of folks in the advertising business have been poo-poo’ing the whole TiVo and PVR revolution… but I’m glad some advertisers are finally starting to adapt to the new technology instead of bitching about it:

Advertisers are running into a jam. With more and more people using digital video recorders, people are just zipping through the ads.

One company says you won’t want to do that with their latest commercial.

KFC says its latest ad has a hidden message. Apparantly, if you watch the ad in slow motion, you can decode the message, and get a coupon for a free sandwich.

KFC Unveils “Tivo-Proof” Ad

(Thanks to Vikram for pointing out this article – usually I’m on top of such things, but I was traveling when this article came out… 🙂 )

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