Revealed: 10 big Apple Store secrets

Jun 20 2011

Wow – its all showmanship…

With its airy layout, glass staircases, and iHappy atmosphere, the typical Apple Store is a very, very pleasant place. That is, of course, no coincidence. A new Wall Street Journal report uses confidential Apple Store training materials and interviews with former store employees to give a behind-the-scenes look at just how the gadget giant stealthily shapes every customer’s experience.

via Revealed: 10 big Apple Store secrets – The Week.

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